232. Success Means a Life of Freedom
At the age of 15, Andrew Lock was named the top student in his school for business studies in the UK. At graduation, he recalls, “I didn’t have a clear path as to what I wanted to do, but my biggest passion was for video production. I didn’t go to college or university because I felt I could learn what I needed to learn on my own.” He spent hours and hours in the library, soaking up all he could….
Andrew is the creator and host of “Help My Business!”–a free, weekly Web TV show that helps entrepreneurs and small business owners to build a better business and stand out from the crowd. Also known as the “Yoda of Marketing”—not because he’s short with green pointy ears, but because of his encyclopedic knowledge of marketing.
How Did You Start Using Your Talents?
At 15, Andrew was named the top student in his school year for business studies. At graduation, he recalls, “I didn’t have a clear path as to what I wanted to do, but my biggest passion was for video production. I didn’t go to college or university because I felt I could learn what I needed to learn on my own. That’s exactly what I did.” After spending hours and hours in the library, soaking up all he could, “I started my own video production business doing weddings, documentaries and corporate videos.”
The Most Impactful Turning Point?
“Through a weird set of circumstances I worked on some freelance projects with Paul Daniels, someone I’d grown up watching on TV as a kid. Basically he was the Johnny Carson of England, with a prime time show in England and Europe. After working with Daniels for a couple of years, his longtime manager died quite suddenly and he asked me—completely out of the blue—if I would like to be his personal manager. It was a wild ride and I learned a lot from him. He was definitely a marketing genius himself, which is part of the reason he became famous in the first place.”
The Most Powerful Lessons Learned?
“I’ve never been motivated by a specific monetary figure. Success for me means a lifestyle of freedom to do what I want to do. I work hard, but I like to enjoy the journey. I’m a lifestyle entrepreneur. Life’s not about ‘I’ll be happy when….’ I want to enjoy the rewards of what I do now. I like to enjoy vacations and travel.”
Steps to Success from Andrew Lock
1. Be persistent. Many people just give up too soon.
2. Surround yourself with like-minded people who understand and support you.
3. Learn to be a marketer. The idea, product or service is important, but the winner will always be the one with the best marketing skills.
4. Work hard but enjoy the journey.
Connecting With Andrew Lock
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