100. Expert Interview: How a Shift from Getting to Giving Yields Dramatic Results
Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
How a subtle shift in focus can make a big difference in your business and income.
Why Is This Important?
Shifting your focus from getting to giving (“giving” meaning constantly and consistently providing value to others) is not only personally fulfilling; it’s also the most financially profitable way of doing business. This “Go-Giver” methodology has accounted for dramatic changes for the better in the lives of thousands of businesses and individuals.
What Are the Key Lessons Learned Here?
“Money is an echo of value. It’s the thunder to the lightning of values. The amount of money you make is directly proportional to how many people you serve and how well you serve them. It’s a direct result of adding value to every transaction or interaction.”
On His Bookshelf
Endless Referrals, by Bob Burg
The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg and John David Mann
Connecting With Bob Burg
Website: www.burg.com (Sign up for free “Influence and Success Insights”)
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