380. Expert Interview: Go-Giver Leadership
Bob Burg is an advocate, supporter and vendor of the free-enterprise system, believing that the amount of money one makes is directly proportional to how many people you serve. Today he shares how his popular Go-Giver principles can be used to build principled leadership.
A sought-after speaker at company leadership and sales conferences across the country, Bob is the author of several books on sales, marketing, and influence, with total book sales well over a million copies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014. He is also an unapologetic animal fanatic and serves on the board of trustees of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.
In his first book, The Go Giver, Bob Burg and co-author John David Mann, the key premise is shifting your focus from getting to giving. Always looking to add value. Moving from an I-focus or a me-focus to an other-focus. Exactly the same core message applies to the Go-Giver Leader: you shift your focus from me to other, and you create a more powerful, lasting leadership. A Go-Giver leader operates day-to-day and moment-to-moment, from the perspective that leaderships is simply a way to help build, promote and enhance the enterprise and its people first.
Why Is This Important?
“As John Maxwell, the famous leadership speaker and author says, ‘Leadership is influence. Nothing more, nothing less.’ Bob Burg saw a growing need to apply his Go-Giver principles specifically to the challenge of leadership. His approach is an antidote to popular practices that undervalue people and sacrifice ethics to the bottom line. He tackles difficult questions such as when should you compromise and when should you hold firm to your vision and values. At its core, his message is about adding value to relationships.
What Are the Key Lessons Learned Here?
Leadership is vital in all spheres of our lives, and principled leadership can be learned. Focusing on giving instead of getting, valuing all relationships, and adding value whenever possible will strengthen your own leadership skills while building your organization at the same time. “Building widgets, building a portfolio, building equity – they’re all important. But none of those is as central to the health of an enterprise as building up its people.”
Connecting With Bob Burg
Read a free sample chapter from three of Bob Burg’s books: The Go Giver, Go Givers Sell More, and The Go Giver Leader available at www.TheGoGiver.com in the Books section.
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