3. A Dynamic Motivator Who Knows How to be a "Go-Giver"
From TV news anchor to super-salesperson to motivator, Bob Burg learned that to sell is to serve. Co-author of the parable of the “Go-Giver,” he learned from masters including Benjamin Franklin that gratitude and serving others is the key to success in life. “Systematically face your negative traits—change them!”
How Did You Start Using Your Talents?
“As TV news anchor, I wasn’t using my real gifts,” so he started selling ads for the station. The classic, How to Master the Art of Selling, Tom Hopkins, gave him hope. “I hadn’t realized there was an art to selling!” Applying what he learned, “Sales went thru the roof in a few weeks.”
The Most Impactful Turning Point?
Shifting his focus from making money to serving others brought a huge change in his life. A couple of years into his sales career, a mentor told him, “Don’t have ‘making money’ as your goal. The target is serving others. When you hit the target, you’ll get a reward—money.”
The Most Powerful Lessons Learned?
Around 16 years ago, at a low ebb in his life and career, Benjamin Franklin’s autobiography led Bob to a candid review of his character traits. A “gratitude immersion” and a commitment to speaking highly of others instead of tearing them down helped him refocus and reboot his career.
On His Bookshelf
Find a full list of Bob Burg’s own books at www.burg.com/books
Dale Carnegie, How to Win Friends and Influence People
Napoleon Hill, Think and Grow Rich
Tom Hopkins, How to Master the Art of Selling
Connecting With Bob Burg
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