938. A Day in the Life: What's It Really Like to Be a Serial Direct Marketer?
Encore: Brian Kurtz
“I went to Marty Edelston, who was the owner and the founder. And I said, ‘That job just opened up in editorial and I’d like to take it.’ And Marty looked at me and he said, ‘You know, I think you have a nose for marketing.’ And when you’re 23 years old and the president of the company says you have a nose for marketing, who am I to argue? So I didn’t take the editorial job. I stayed in list management. And I’d say that was a pivot point in my career because then I just went whole hog on direct marketing lists. For my first 10 years I am in list management. The next 24 years I’m running the marketing department.”
Brian Kurtz has been a serial direct marketer for the past 40+ years. He’s never met a medium he didn’t like, and he spent the first 34 years of his career helping Boardroom, Inc., become a state-of-the-art direct marketing and publishing company. As founder of Titans Marketing, he now advises many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing.
On His Bookshelf
Breakthrough Advertising, by Eugene Schwartz
Ogilvy on Advertising, by David Ogilvy
Scientific Advertising, by Claude Hopkins
Connecting With Encore: Brian Kurtz
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