10. Fork in the Road That Led to Video
Cara Barineau is a creative director and co-founder of Blue Marble Media, a video and motion graphics agency now celebrating 20 years of award-winning creative and production services for companies like Georgia-Pacific, Verizon, McKesson, Ariba, SAP, Sonoco and many others. Starting out in journalism, Cara soon found she could use more of her creativity in advertising.
How Did You Start Using Your Talents?
At her first job in a small agency, she was able to write radio. TV and magazine ads for different accounts. She was in the right place in the mid-’80s as video was just catching on. Soon she was working on short videos as selling tools, especially for high-end resort accounts.
The Most Impactful Turning Point?
After a few years in agency work, which was becoming increasingly cut-throat, she saw a fork in the road: stay in an agency or jump into video production and motion graphics. By that time, video was increasingly used in corporate settings. “I brought an advertising sensibility to everything I did.”
The Most Powerful Lessons Learned?
“When you’re feeling stuck, be tough with yourself about determining what you want, as opposed to ‘what you’re supposed to do.’ Giving yourself freedom to make changes is such a gift! At the end of the day, you’re the one who grades yourself. What things and circumstances make you happy?”
Connecting With Cara Barineau
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