415. Expert Interview: Why Live Events Matter
Cole Hatter is an entrepreneur, investor, author and award-winning speaker. He invests in real estate, start-ups, and several funds exceeding $100 million. Cole is the founder of Thrive: Make Money Matter, an annual conference designed to teach entrepreneurs how to dominate in business and in life, while making the world a better place. Cole is a husband, father and philanthropist that strives to give back. Cole’s greatest passion is providing a platform to educate and empower entrepreneurs to live their lives and run their companies in a way that makes a measurable difference in the world.
Why Live Events Matter
There’s just something special about bringing together an amazing group of people with similar interests or goals. When you bring in amazing educators to teach them, the magic happens! When many people think of live events, they think of Tony Robbins. For awhile, many entrepreneurs were hosting virtual summits online, and we saw a big spike in them around 2010 and 2011. I don’t see as many of them anymore. The idea was to take events out of the classroom and onto the internet. From a conceptual standpoint, that makes sense. it lowers the event organizer’s overhead costs to virtually nothing. But now the live, in-person events are picking up again as those virtual conferences taper off.
Why Is This Important?
“I’ve never finished a single online summit I’ve ever enrolled in, because I press the pause button, go and do something else, and forget to return. I think that’s a major drawback of an event being online and pre-recorded, where I can come and go as I please. On the other hand, when I show up in person at a conference, even when I don’t have to fly there or even stay in a hotel, when I walk into the event, I’m there. They have my undivided attention and I’m there in my seat for the duration. So, I learn more, personally, and I can make the kind of personal relationships in person that I can’t make in a virtual Summit.
What Are the Key Lessons Learned Here?
There are many advantages to hosting and attending in-person conferences. You don’t have to be a Tony Robbins to produce a worthwhile summit. Well-focused content that is clearly aimed at your target audience is key. For hosts and participants alike, the opportunity to form new relationships, face-to-face, is often superior to forming virtual friendships. Producing a live event is a business, with upfront costs, advertising and marketing expenses, and careful planning, but a live event executed well can boost the organizer’s credibility tremendously. Cole believes one other factor has boosted his success: “We don’t teach people how to get rich quick. We teach them that their business can be their vehicle to make a positive impact. Their business can be ‘for purpose’ as well as for profit.”
Connecting With Cole Hatter
Websites: colehatter.com and attendthrive.com
FREE GIFT: Cole’s framework on building a thriving business that makes an impact, The Four Quadrants video presentation. Request free access at: http://attendthrive.com/friends
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