768. Expert Interview: How to Speak Your Client’s Language
“Number one in marketing is not about you, not about your skills, your experience. Marketing is about the wishes, hopes and dreams of your ideal client. You are not selling yourself, you are not talking about yourself. You are talking about what’s possible for the ideal client. Marketing is educating…and just making that shift in your marketing mindset.”
Cynthia Trevino works with purpose-driven entrepreneurs who urgently want to speak their ideal clients’ language, earn more income, and have more impact. She created The Client Clarity to Cash Flow Signature Program and is the author of the #1 bestselling book, “She Markets, A Guide for Women Entrepreneurs: 5 Simple Steps to Attract More Clients, Make More Money and Have More Impact.” Cynthia has helped companies big and small reach clients, fulfill visions, and make income goals for over 30 years.
How to Speak Your Client’s Language
“In my experience a large percentage of women entrepreneurs, speakers, coaches and consultants are frustrated because they are not attracting the kinds of clients they most enjoy working with. They often say that marketing or ‘selling themselves’ makes them feel uncomfortable—they don’t like to ‘toot their own horn.’”
Why Is This Important?
“By deploying just a few key, proven marketing principles, it is possible for these same individuals to attract the kinds of clients that will benefit in a myriad of ways from their experience and insights—a win/win for everyone.”
What Are the Key Lessons Learned Here?
There are 5 basic steps to understand, which will help you attract your ideal client:
1. Change Your Mindset
Marketing is not about you. It is about the wishes, hopes and dreams of your ideal client.
2. Really Get to Know Your Ideal Client
Learn everything about them.
3. Get a Handle on Their Key Pain Points
What is their individual struggle? What have they already tried?
4. Learn to Speak Their Language
Learn what sets them apart from everyone else in their niche.
5. Create a Content Plan
A simple way to organize your thoughts and strategies.
Books on The Topic
Connecting With Cynthia Trevino
Free lessons, tools and check lists at firstname.lastname@example.org/join
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Careers: Author, Consultant, Marketing