544. A Zest for Life, Networking and Superfoods

David Itkow, aka Sunwolf

David faced a crossroads at age 50. His trusting nature turned to gullibility, costing him his investment of $350,000. His choice: stay stuck and shut down, or use it as an opportunity to catapult himself forward. Some difficult days lay ahead.

David Itkow, aka Sunwolf, is a health and wellness advocate, educator and entrepreneur, who has been in the holistic health arena for over 40 years. With a natural ability to connect people, David embraced network marketing to showcase cutting edge products such as Healthy Socks and Superior Non-GMO Superfoods. His playful attitude, zest for life and youthful looks are a testament to his lifestyle and a metaphor for his signature tagline ‘Squeezing the Juice’ (out of Life). Fueled by his passion to teach both the younger and older generations, ”Squeezing the Juice” is David’s new Mantra. It’s how living simply, with purpose, being in the moment and eating plenty of fresh plant foods, will bring the joy and bliss that is there for us all to claim.

How Did You Start Using Your Talents?

“When I was very young, my mom used to say to me, ‘why can’t I have a normal Jewish boy?’ She used to call me the health nut of the family. Although I have two brothers and a sister, she would come to me and say, ‘I want you to meet my friends!’ She did that because she saw a unique quality in me. That is, I’m a philosopher. I guess I’m an old soul. I was very much alone, but I was not lonely. Early on, I just learned to observe and watch people.”

The Most Impactful Turning Point?

“At age 50, I faced a really big challenge. I made some investments. Because of my nature of just loving everyone, I was very gullible. I got financially filleted. I gave everything away. That totaled more than $350,000. It was very difficult for a time but, thankfully because of my spiritual teachings, I didn’t let it get the best of me. I realized there was a lesson to be learned, a silver lining. I learned that we can either be stuck and shut ourselves down to all other opportunities, or use it as an opportunity to catapult ourselves above it. I’ve learned to ‘feel forward’ on my way to success. I realized, they can take all my material belongings, but they can’t take me! That was a welcome back lash, in a sense.”

The Most Powerful Lessons Learned?

“Do something that really has meaning and significance for you, something that you can even take home with you and be proud of it, not something that you have to separate yourself from and create a distance between your life and your work. It’s all about integration. My work, is a reflection of who I am, my mirror. That’s what I want to instill in others: it’s never too late! If you’re in a job that doesn’t make sense, look at what brings you joy. Sadly, some people have no idea what that is. Delve into your past to discover what really got you excited earlier in life.”