1071. A Day in the Life: What's It Really Like to Be a Home Security Expert?

“After six months doing a deep dive into AI [Artificial Intelligence] from every perspective I could imagine, I wanted to figure out an application of the technology that would make the world a better place. The more I learned about the security industry, I quickly realized that what was being offered by companies in this market was utterly ineffective–mostly smoke and mirrors frankly. The net result is that security cameras alone cannot stop crime at all, yet they promote their cameras and alarm systems as if they can. I am a family man who believes that everyone deserves to feel safe, especially in these stressful times. My team and I created a security system that is empirically light years ahead of every competitor in the industry. Our system does not merely monitor perpetrators of home security, trespassing, package theft, auto tampering and even loitering on your property. Once our surveillance system detects these perpetrators on camera, within a few short seconds, literally seconds, our security guards–actual human beings who are wired into the system–immediately verbally confront the individual to ascertain if they are friends or not. If they are not friends, the security guard tells them to leave the property immediately, which of course they do because they have been ‘caught red-handed’ so to speak. If the perpetrator(s) persist, the security guard calls the Police who can be on the premise in just a few short minutes to apprehend the criminal. While over 95% of calls to the Police from other systems are false alarms, none of ours are because of the personal engagement of our security guards. My team and I are utterly proud of the effectiveness of our system, and our client satisfaction rate is unmatched. We continue to learn more every day about how to become even more effective at keeping our customers safe.”

David Selinger was an early employee at Amazon, working directly under Jeff Bezos. He led the R&D arm of Amazon’s data-mining and personalization team. He co-founded Redfin (now a multi-billion-dollar real estate company) and founded Rich Relevance, a company that offers personalized shopping experiences for large retail brands, including Macy’s, Barneys New York, Office Depot and others. He is now inventing the next BIG thing in home security.