396. All In for Humane and Wellness Design
Like many children, Deborah’s love of animals began with the family’s pet dog. When she began learning about animal cruelty, she questioned humans’ relationships to the animal world. When she heard about imported leather made from dog skins, that discovery changed not only her home life, but her business, too.
Deborah Rosenberg is the founder of the ultra-luxury interior design firm DiMare Design. She is a leader in cruelty-free and wellness design. Deborah combines specific textures, scents and materials with vegan materials to create wellness environments to meet the sensory needs that are unique to each project. She is passionate about animal rights, has been a featured designer on the TLC cable network and has appeared on The Today Show. Deborah lectures and writes articles on humane and wellness design.
How Did You Start Using Your Talents?
“My family and I are avid animal-lovers! Dogs have always been a part of my life, but like many of us who start out by loving our dogs, we were largely ignorant about what goes on the world of animal abuse. About a year ago, as I was slowly becoming involved with People for the Ethical Treatment of Animals (PETA), I started seeing videos and posts in social media, about animal abuse worldwide. For the past year-and-a-half, my family has been 100 percent vegan. Once we heard about the atrocities that go on in the cattle industry, and with chickens, sheep, calves and pigs, we just gave up meat altogether.”
The Most Impactful Turning Point?
“I just happened to get a video on social media, perhaps from PETA, about dog leather from China. China is one of the leading exporters of leather, and because they eat dogs there, much of the leather from China is made from dog skin. Once I started doing research, I said, ‘That’s it! I’m done!’ And that was the catalyst for me to commit to becoming vegan and cruelty-free.”
The Most Powerful Lessons Learned?
“It is crucial to educate yourself and become very knowledgeable about whatever you pursue. We live in a wonderful time because without information technology we would never have known what goes on behind the scenes. Social media makes self-education possible. In my cruelty-free and wellness design business, for example, I am self-taught! It just sort of happened and grew. Initially, I knew nothing! Through self-education, I learned, that if we all ate a plant-based diet, world hunger would no longer exist! And, if someone has allergies, cruelty-free design is ideal for them, because there are none of the allergens from down feathers. In cruelty-free products, there’s nothing that smells of animal hides. Even if you have a medical condition, vegan design and sensory design really are a wonderful addition to whatever you’re doing medically.”
Steps to Success from Deborah Rosenberg
1. Recognize that you have to work hard. Anyone who thinks you don’t have to work hard is fooling themselves.
2. Be honest with yourself: Do you really want to use your talents, or are you content to settle for less?
3. Be ready to meet opportunities. Become very knowledgeable about whatever you decide to pursue.
Connecting With Deborah Rosenberg
Facebook: DiMare Design
LinkedIn: DiMare Design
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