584. Expert Interview: How to Think More Like an Entrepreneur
Dorie Clark is the author of “Entrepreneurial You,” “Reinventing You” and “Stand Out,” which was named the #1 Leadership Book of 2015 by Inc. Magazine. A former presidential campaign spokeswoman, she teaches at Duke University’s Fuqua School of Business and is a consultant and speaker for clients such as Google, Morgan Stanley, and the World Bank.
How to Think More Like an Entrepreneur
For “Entrepreneurial You,” Dorie interviewed 50-plus very successful entrepreneurs. She was especially interested in understanding folks who created very lucrative 6-, 7- and even 8-figure businesses, either on their own or with a very small team. “In many ways, that begins to pave the pathway for a lot of people.”
Why Is This Important?
“Even if you work inside a company, or are just toying with the idea of entrepreneurship, it might seem like it’s this big undertaking that means quitting your job, getting venture capital, and starting a huge enterprise. But I’m especially fascinated with people who were able to start in small ways, starting something on the side, to create portfolio careers for themselves, and side income streams can grow to become something exceptionally lucrative. I tell their stories in my book.”
What Are the Key Lessons Learned Here?
“The caricature of business is people who are taking huge, risky bets. People often think that’s the definition of entrepreneurship, being willing to take a big risk. In actuality, it is very much the opposite. It’s about mitigating risk. Instead of having a big bet, where you can potentially lose everything, I discovered again and again that it’s about taking small risks. Only later, when you see momentum, do you double down. It’s about being able to be encouraged by seeing small victories that tell you that you’re making progress on the entrepreneurial path.”
Connecting With Dorie Clark
Free Resource: “Entrepreneurial You” Self-Assessment, 88 questions to help you think about how to become more entrepreneurial in your own life and create multiple revenue streams. DorieClark.com/entrepreneur
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