440. Expert Interview: LinkedIn and Personal Branding
Gregg Burkhalter is a recognized authority on LinkedIn and personal branding. He has trained countless professionals across the United States and Canada to effectively brand themselves and market their businesses on LinkedIn. He spent the first part of his professional career behind the microphone at radio stations across the South. Following his radio years, Gregg worked in national music marketing and distribution.
Today, he is known as “The LinkedIn Guy.” He provides LinkedIn training, strategy, and branding coaching via one-on-one and group training sessions, corporate presentations and webinars.
LinkedIn and Personal Branding
“When you do business in the professional world, it’s very important to have a solid personal brand. Your personal brand is something you have to work on, maintain and build, because your brand has to be transferable. LinkedIn.com is the ecosystem for your personal and professional brand, and it will be from now until the end of your career.” In this interview, Gregg describes his “3-D” approach to building your brand on LinkedIn: define, develop and deliver.
Why Is This Important?
“Whether we know it or not we all have a personal brand. There are two ways you can develop your personal brand. One way is to do nothing, and it develops by default. You end up with what you end up with. I prefer the second way, which is to develop your personal brand with a clear strategy. On LinkedIn, there is a thin line between being ever-present and being obnoxious.” Gregg shares tips for not crossing that line, and explains what a newcomer to LinkedIn should do daily on the influential site.
What Are the Key Lessons Learned Here?
“LinkedIn is a totally different animal. It’s all about relationships. When I talk to groups about social media, they tend to cluster LinkedIn with Facebook, Twitter and Instagram. In fact, when it comes to social media other than LinkedIn, I think in terms of ROI, return on investment. But when it comes to LinkedIn, I use another term. I call it ROR, return on relationships.”
Connecting With Gregg Burkhalter
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Careers: LinkedIn, Personal Branding
Topics: LinkedIn, Personal Branding