79. Guiding Business Based on Practical Behavioral Intelligence
Hugh Massie, president and founder of DNA Behavior International, is a behavioral management strategist and entrepreneur with 28 years of diverse international experience. His life purpose is to guide people to live with meaning, unlocking their human potential. His goal: to make behavioral intelligence practically usable on a scalable basis to “Know, Engage and Grow” every employee and client online.
How Did You Start Using Your Talents?
After 10 years as an accountant, Hugh created a financial services business. It was lucrative, but he felt miserable. He started seeing how people’s decisions and behavior were often “hard-wired.” The light bulb came on. “I could re-invent financial services to be human-centered and educational, not just a transaction and commission.”
The Most Impactful Turning Point?
The moment when Hugh trusted his idea of a human-centered, behaviorally focused financial company enough to leave his native Sydney, Australia, and move to the U.S. was crucial. “It was passion-driven,” he says, “something significant.” Leaving his business network behind, he arrived with little more than a bank account.
The Most Powerful Lesson Learned?
“I’ve looked at how my own personality evolved; at one level I’m a very results-driven, bottom line person, but there is a sensitive side to me as well, which helps me build relationships. I think what I’ve learned is to align the two,” Hugh observes. Self-knowledge was the first step.
On His Bookshelf
Jay Abraham, Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Maria Veloso, Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels
Larry Burkett, Business By the Book: The Complete Guide of Biblical Principles for the Workplace
Robert Skrob, Start Your Own Information Marketing Business: Your Step-By-Step Guide to Success (StartUp Series)
Victor O. Schwab, How to Write a Good Advertisement: A Short Course in Copywriting
Connecting With Hugh Massie
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