207. At 71, “Never Too Late to Be You,” Says 40-Year Marketing Prof
After 40 years as a marketing professor and consultant, last year Larry Rosenberg turned his joy of singing into a new career, at the age of 71. He launched The Larry Show – inspirational entertainment to help people heal, grow and share, as he has done with his life. He created two one-man musical shows, based on his life story, and performed them in the U.S. and overseas. He has found his life dream, passion and purpose.
How Did You Start Using Your Talents?
“As a child I was a singer. I sang in front of my family, my cousins. But then, life happened. You get some criticism of your voice, your voice changes, and the singing goes underground. But it never went away. Four years ago, I took singing lessons. Then, at my 71st birthday party, I presented a concert for the guests. I sang my favorite songs, mainly Broadway, Elvis, the Beatles. Then it hit me—my epiphany—that this is what I want to do all the time, not just once a year on my birthday.”
The Most Impactful Turning Point?
After a long and successful marketing career in academia and in the international corporate arena—during which he lived in Japan for 10 years—Larry says his greatest joy came at around age 70, when he created “The Larry Show,” two one-man musical shows based on his life story. He has performed them in the U.S. and overseas, and is, “the embodiment of the joy, love, enthusiasm and inspiration I want to bring to the world.”
The Most Powerful Lessons Learned?
“The subtitle of my show is: “My Liberation from the Lie.” The lie is that we all have to grow up in a certain way, like our parents, school, culture and the media say. I have found myself at over 70 years of age. I’ve created a life that is authentic and fulfilling to me. My message is, it’s never too late to follow your dream. It’s your life—not anybody else’s—so go out and find your passion and follow your purpose.”
Steps to Success from Larry Rosenberg
1. Find ways to express and celebrate your true self.
2. Follow your passion and your purpose.
3. Liberate yourself from the lie that you have to be like anyone else.
4. Realize it’s never too late to live your dream.
On His Bookshelf
Ken Wilber’s Author Page on Amazon.com: “Ken Wilber is one of the most widely read and influential American philosophers of our time.”
Connecting With Larry Rosenberg
LinkedIn: Larry J. Rosenberg
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