116. Marketing Messages with Integrity
Lisa Manyon is the creator of a marketing and copywriting model for success, a simple, three-step challenge, solution, invitation formula to create messages with integrity. Recipient of the People’s Choice Award at the 29th California Women’s Conference, Lisa has created training for small business development centers and is available for speaking engagements.
How Did You Start Using Your Talents?
As long as I can remember I’ve been drawn to the written word, marketing and advertising. As a 4-year old in rural northern California, watching cartoons and commercials, I found myself thinking I could do better than that.” As soon as I could write, I began to write what I called bad poetry.”
The Most Impactful Turning Point?
Lisa went to college awhile—working as advertising manager for the college newspaper—but dropped out and began helping nonprofits with marketing and advertising. She went on to become a certified radio marketing master. “I ended up jumping right into my career because that’s what fueled the fire.”
The Most Powerful Lessons Learned?
“Not everyone shares all the pieces of the online marketing puzzle. Sometimes people are only selling pieces of the dream, selling hope. I bust through all that and let people know what the truth of the matter is. I understand that for true success I have to stand by my brand promise.”
On Her Bookshelf
The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book), by Don Miguel Ruiz
Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin
The Aladdin Factor, by Jack Canfield and Mark Victor Hansen
Wonder Women: How Western Women Will Save the World, by Jessica Eaves Mathews and Phil Dyer
Engage!: Your Step By Step Guide To Creating A Workplace That You, Your Co-Workers, and Your Customers Love!, by Karin Volo and Sergio Volo
Top Tools on Her Browser
“I use the web as a connection tool. I marry online with offline and focus on relationship building.”
Connecting With Lisa Manyon
Copywriting Action Plan: Discover the simple, three-step formula to create marketing messages with integrity, using Lisa’s “Challenge.Solution.Invitation.™” approach, as seen in Inc. Magazine. Includes seven techniques to stand apart from the crowd, be of true service and increase profits. Valued at $250.00.
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