432. His Instincts Led Him to a Bad Rhino
The man who is now his business partner came into Marty McDonald’s office a few years ago and said, “I’m tired of doing this. I have an idea and want to start a new business.” Marty was intrigued and told him, “If you come up with a really cool name, I’m in.”
Marty McDonald is the co-founder and CEO of Bad Rhino, Inc., a full service social media and digital marketing agency based in West Chester, Pennsylvania. Marty has used social media strategies and internet marketing strategies to actively build online marketing businesses for more than 13 years. Bad Rhino has won the top agency award in 2016 by the research firm, Clutch. The agency has clients in specialty food, craft beer, restaurant, golf, insurance, staffing
How Did You Start Using Your Talents?
By the time he was 12, Marty was working with his uncle’s landscaping business. He liked earning money and credits the experience with teaching a strong work ethic. More importantly, perhaps, was his early realization that he wanted to be like many family members and create his own business. “I always noticed that my father and my uncles always had free time. The common thing was that they were either self-employed or they owned their own business. That definitely shaped my mindset early on. Relatives were always dropping in. They adjusted their work schedule because they could. They always had time freedom.”
The Most Impactful Turning Point?
“I was a headhunter and I woke up one day and realized I needed to find better people, better job candidates, better opportunities. I started relying on what had made me a successful recruiter: relying on my instincts to put together marketing plans to find better candidates. Learning to trust my instinct led me on this path to creating Bad Rhino. Over the years, I learned to trust that instinct, and to trust what I was good at, and then hone in on those things.”
The Most Powerful Lessons Learned?
“Especially if you are just starting out—but actually at any age—travel as much as possible. It changes your point of view and gives you a view of the world where there are so many different problems that you don’t even realize are going on. The first thing I would say is get the heck out of town and go see different parts of the country and the world.”
Steps to Success from Marty McDonald
1.Learn to trust your instincts.
2. Find your natural talents and hone your skills.
3. Travel. “Get the heck out of town, it changes your worldview.”
4. Find a hobby you can monetize, something you enjoy and can make money doing, even if you have another full time job.
Connecting With Marty McDonald
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