370. Expert Interview: How to Obtain Rapid Growth in Your Business
Matthew Pollard knows success. With five multimillion-dollar success stories and the prestigious Young Achiever award, he is a true differentiation, niche marketing and sales powerhouse. He is a recurring guest on FOX-7’s Good Day Austin, KXAN and KLBJ News Radio, as well as a featured contributor to CEO, Entrepreneur and Top Sales World magazine. Matt was recently honored with induction into the International Sales Blogger Awards Hall of Fame, and is the 34th most retweeted business coach on Twitter.
How to Obtain Rapid Growth in Your Business.
“When people start talking about how to obtain rapid growth, it feels like it’s unobtainable because we’ve tried so hard. We’ve heard a lot of online programs saying we should use SEO, a podcast or social media. All those things do work, a little bit. But by themselves, they are not the silver bullet, not a holistic strategy to obtain rapid growth. The very first milestone to focus on is what you care passionately about. What is our deepest purpose, what are our goals, and what do we want to achieve?”
Why Is This Important?
If you don’t yet know what gift you want to share with the world, then switch off your phone, your email notifications and your other distractions. Go spend some time really thinking about it. Once you have that down pat, and you know what it is, then you can start to craft goals. Before you can even start with goals, you need to define what your true purpose in life is.
What Are the Key Lessons Learned Here?
Look for what you have to offer that is unique, that will distinguish you from the crowd. What special touches are you already providing your clients but haven’t recognized as services that differentiate you from the rest? Generally, each of us has a set of competencies that allow us to get clients who sing our praises, who are happy to pay a premium. Otherwise, why would they keep coming back if we are more expensive, and why would they sing our praises if we’re just doing what everyone else is doing? Look for ways to build on those strengths. Follow proven methods of achieving rapid growth.
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