365. Expert Interview: Celebrity As Authority in Today’s World
Rob Kosberg is a #1 best-selling author and founder of Best Seller Publishing. He has guided thousands of others through the process of publishing, promoting and profiting from their own books, launching them into a life of independence, generous income and meaningful impact.
Celebrity As Authority in Today’s World.
Whether we like it or not, celebrity equals authority in today’s world. Whatever criticisms we may have about any given celebrity, it makes no sense to begrudge them for what they are doing, if they have the attention of their audience. What you need to do is stop fighting against that and embrace that idea for yourself and your business. If you don’t, you’re never going to become the kind of authority and attract the kind of clientele that you want.
Why Is This Important?
The possibilities for finding your ideal audience are practically unlimited. We live in a generation no longer limited to TV, radio and print. Today we have all that, along with the vast opportunities of the internet, which includes blogs, video blogs (Vlogs), specialized websites, YouTube, podcasts and online communities. They are all segmented, based on consumer interests. Through strategic targeting and planning, you can become a celebrity in your own segment, and also earn status as an authority within your segment.
What Are the Key Lessons Learned Here?
Even in a weak economy, it is still possible to attract amazing clients and build a multimillion dollar business through strategic communications. There are lots of ways to build an audience and a following, Rob explains. “I happen to think that writing a book is one of the best ways, especially if you want to gain attention in an intellectual field and want to be a keynote speaker. Authors—especially best-selling authors—are viewed as authorities right out of the gate. I love that, in and of itself. But publishing a best-selling book is not the only way you can become a celebrity in your field and gain credibility and authority.”
Connecting With Rob Kosberg
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