1091. The Best Investment You Can Make Is in Yourself

“While I have always been entrepreneurial, I had no intention at all of going into the family business and there was no pressure to do so. After graduating from the University of Scranton with a degree in marketing, I worked for two different companies in New York City for a couple of years as a list management broker. When my middle brother graduated from Rochester Institute of Technology and joined the family business and I saw how he enjoyed working with my dad and uncle, I began to realize that joining Ballantine might be a smart path for me. They’d never had a marketing person in house and both agreed my expertise could take the company to the next level. That was in 2003 and it’s been an amazing journey.”

Ryan Cote is the Director of Digital Services and Partner at The Ballantine Corporation, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With them since 2003, Ryan manages the digital marketing division, including account management, sales and strategy, and founded The Morning Upgrade Podcast.