806. Energy and Persistence
“The issue was that they never had a marketing person in house. They were just straight outbound sales. My dad would make sales calls, cold calls, and they would get referrals. They never actually marketed themselves. And so when I presented the idea of working here, they said, ‘You know what? We do need a marketing person that’s the next level for us. So let’s have you come in and focus solely on marketing–trade shows, the website, all of that.’ And that’s how I got started at Ballantine.”
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.
The Most Impactful Turning Point?
“While I have always been entrepreneurial, I had no intention at all of going
into the family business and there was no pressure to do so. After graduating from the University of Scranton with a degree in marketing, I worked for two different companies in New York City for a couple of years as a list management broker. When my middle brother graduated from Rochester Institute of Technology and joined the family business I saw how he enjoyed working with my dad and uncle I began to realize that joining Ballantine might be a smart path for me. They’d never had a marketing person in house and both agreed my expertise could take the company to the next level. That was in 2003 and it’s been an amazing journey.”
The Most Powerful Lessons Learned?
1. I think too many people simply don’t know what’s possible for themselves—how many opportunities are out there if they will simply investigate. They come home and watch the news or Netflix when a modest amount of time spent researching could open new worlds.
2. These same individuals don’t invest in themselves, in their ongoing education or in improving their skillsets, when the best investment you can make is in yourself.
3. There are countless books and resources on every facet of any topic that captures your imagination, just waiting for a motivated and inquiring mind.
4. If I could do one thing differently in my life and career I would have sought out a strong mentor—someone with broad and deep experience who could share insights and experiences from years of trial and error work on the front lines that could have propelled me forward even faster.v
Connecting With Ryan Cote
A free video analysis of your website by Ryan Cote at ballantine.com/ DYT.
Once you are on the page, connect with Ryan on his LinkedIn link. Then message him that you would like to have a free video analysis of your website as he offered on Discover Your Talent–Do What You Love podcast. Ryan will go through your website via screen share, pointing out areas for improvement in SEO by your site’s structure, your social media, and other topics worth sharing.
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