134. Almost Paralyzed, Marketing Pro Makes Rehab His Brand and Cause
Sam Porritt became known for his ability to revitalize once-prominent brands, making them relevant again. His recovery from a tragic spinal injury turned him into a leading advocate for full coverage for complete rehabilitation. Through his marketing consulting practice, Full Circle Branding, and Falling Forward Foundation, he often takes up the cause of nonprofits.
How Did You Start Using Your Talents?
Consumer marketing was Sam’s specialty after business school, starting with an advertising agency and later moving to the corporate side. He helped build some of America’s most familiar brands, including Cheetos, Kingsford charcoal, Betty Crocker products, Salon Selectives, and Payless Shoes. He also served as a director of corporate communications.
The Most Impactful Turning Point?
Sam was nearly paralyzed in 2011, falling off a high wall in Italy. After two years of rehabilitation, he can walk with a cane, but he saw treatment end prematurely for many patients whose policies included caps on therapy. Sam created Falling Forward Foundation to advocate for reform and assist patients.
The Most Powerful Lessons Learned?
Earning an MBA from the University of Chicago and succeeding in a corporate career, Sam never even considered the nonprofit sector. “For me it was all about making money. Suddenly, I’m working with these nonprofit folks and realize, it isn’t all about making money. It’s about making the world a better place.”
Connecting With Sam Porritt
Twitter: @Sam_Porritt, @Falling_fwd
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