429. Surviving and Thriving After ’08 Crash
Short of living on the streets and going without food, Stephen’s fortunes after the crash of 2008 were lower than he’d ever imagined. So, when he urges aspiring entrepreneurs to set aside fear—and asks, “What’s the worst thing that could happen?”—they know he is speaking from experience.
Stephen Christopher is the founder of Seequs Digital Marketing, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen started and ran several other award winning businesses, one of which was a mortgage company from 2004 – 2008. With the crash of the mortgage industry in 2008, he learned what it’s like to go from profitable to over $100,000 in debt overnight. From this failure, he learned more about business than any school or program could ever have taught him. Since then, he has become an avid student of personal and business development
How Did You Start Using Your Talents?
“When I was 14 I started a mobile car detailing business,” Stephen recalls, but it was only mobile in the sense that his customers had to drive their cars to him, since he was too young to drive. “I think being 14 had something to do with my success. I was kind of a cute kid and people were willing to do that. I have a feeling if I tried to do that today at age 36, I would probably fail miserably. I made good money. I would spend four or five hours to detail a car. It was a better job than they could get anywhere else. My rates were $100 to $150.” He credits his “mobile” business with earning him enough money to buy a car at age 16.
The Most Impactful Turning Point?
“With my finance degree, I went to work for a large brokerage company. I discovered I absolutely hated being tied to a desk, being told when to come in, when to leave. I wanted to set my own pace and earn the results.” Finally, it was the daily headaches that got his attention. “After a year I decided this just can’t be right!” Parents and family advised him to get through the first couple of years and get a promotion, but Christopher thought, “Right, stay 30 years and retire. I knew I would die before 30 years. The headaches alone would have killed me!”
The Most Powerful Lessons Learned?
“Even going through the crash of 2008, I learned that it wasn’t that bad. When I look back on it, it is a great lesson to have experienced and survived the loss of so much of what I thought I had to have to live. Things like money, for example. Short of sleeping outside on the street or not having food, I went about as low as most people will ever go. That lesson has stuck with me as I’ve been starting and growing businesses.”
Steps to Success from Stephen Christopher
- Know that you can survive and be OK. You’re going to be all right.
- Enjoy your life NOW. Don’t say, “I’ll be happy when…” Today is the day that matters.
- Make your work fun and let it help you grow. You will get more joy out of it.
- Invest in yourself and your career. Take responsibility for working on yourself first.
Connecting With Stephen Christopher
Or, Facebook group at: www.bizrevolution.com/Facebook
Digital marketing evaluation tool at www.seequs.com
Subscribe to the Podcast Free: