107. A Career of “Place-Making”—at his Restaurants, or in a Sustainable Community
Steve Nygren sums up his 50-year career as a renowned restaurateur and now the developer of a sustainable wellness community as being “all about place-making”—a place at a table at one of his 34 critically acclaimed Peasant restaurants, or a place in his Serenbe community minutes away from downtown Atlanta.
How Did You Start Using Your Talents?
On summer break from college, Steve thought he had a job lined up at a prime Colorado resort, but ended up washing dishes in a restaurant. Because he had packed a suit, he was ready when the owner called him into duty after firing the maître d’, launching his career in the restaurant industry.
The Most Impactful Turning Point?
On a management fast-track at Stouffer’s hotel division, Steve had tired of constant travel and wanted to live in Atlanta, Georgia. Landing a job at Stouffer’s new hotel in Atlanta, he kept an eye on the restaurant scene. In 1973 he and his partners opened Pleasant Peasant, then over the next 22 years created a variety of trend-setting restaurants with 34 locations.
The Most Powerful Lessons Learned?
“Really dig down into your heart and your gut, not just your head. Listen with your heart or your gut to what you intuitively feel, and then have the courage to follow that intuition. When we go strictly by logic we will end up in situations we’re not passionate about.”
On His Bookshelf
Connecting With Steve Nygren
Facebook: Steve Nygren Camp Serenbe
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