Expert Interview: Gen Z – Everything You Need to Know and Why
Steve Robertson is the CEO of Julian Krinsky Camps & Programs, an organization specializing in youth-to-adult programming that turns curiosity into passion and skill. He’s been with the company for 18 years. In this role, his primary responsibility is to cultivate a culture that results in memories lasting a lifetime. He’s an expert on youth development and education, as well as understanding and adapting to youth.
Everything You Need to Know About Gen Zs and Why
Although not all sources agree on the exact years that make up Gen Z, Steve includes all those born between 1996 to 2010 in this generation. He is a fan of the Gen Zs because they are innovative, thoughtful, collaborative and motivated. “So what’s not to love about them?” he says. “It doesn’t matter where you are in terms of business or parenting. It is imperative that you understand this is the first generation that has been influenced more by their peers around the world than by their parents, and that’s a significant statement.”
Why Is This Important?
Generation Z is already impacting every facet of life: the workplace, how businesses present and sell products, and even what products businesses present and sell. “We are just starting to get a sense of what the workplace is going to look like and what companies and their products need to look and feel like. For example, I read a statistic that 90% expected to spend less than three years in a position.” The general trend for them in terms of thinking about work life is that they want balance in their lives and to pursue things that aren’t necessarily material or financial, even more than the Millennials. They are more likely to pursue fitness, health and the environment, for example. In Steve’s opinion, “It is probably going be the greatest generation we’ve seen.”
What Are the Key Lessons Learned Here?
- Partially due to technology allowing people to connect and partially due to travel having become available to more people, this will probably be the most cross-cultural generation of our time. When Julian Krinski Camps and Programs brings students from 47 countries together, they look at each other as peers.
- Those in Generation Z want to work for companies that have the same sets of passions and desires and cares that they do. However, this generation is more likely to gravitate toward self-started businesses than any before it.
Connecting With Steve Robertson
Visit info.jkcp.com/dyt (“dyt” is for Discover Your Talent) to read articles that Steve Robertson has written about Gen Z. There is also a discount for any Discover Your Talent–Do What You Love listeners who want to take advantage of sending your child to Julian Krinksy Camps. “I really believe it’s an investment in your child and, when you look at everything that we offer, you probably would struggle to find something that is as exciting and fun for them to do.”
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