295. Expert Interview: Be Bold, Awaken and Claim Your Authority
T. Allen Hanes
T. Allen Hanes is the CEO of T. Allen Hanes and Associates. A retired U.S. Navy photographer and video producer and bestselling author, he loves teaching entrepreneurs around the globe how they can awaken and claim their authority through publishing and media. He’s been featured on CNN, CBS, NBC, Fox and ABC. He has a passion for helping entrepreneurs, business owners, authors, speakers and coaches to position themselves as the go-to person in their niche. He and his team have created over 600 bestselling authors to date.
Be Bold, Awaken and Claim Your Authority
Leaving his military career and becoming an entrepreneur, T. Allen Hanes immediately saw the need to help entrepreneurs gain recognition in the marketplace. Naturally, he drew on his military experience. “The military is set up on the basis of recognition: in getting advanced, being recognized for your talents, being brought into public light for the things you do well. So, I decided to take that and put it into the entrepreneurial world, or into the business world, to see what that would look like.”
Why Is This Important?
These days, there are many corporate refugees in the workplace. They have areas of expertise, but often are reluctant to see themselves as experts. It’s crucial to wake up to those strengths and be bold—and smart—about establishing your identity as a go-to authority. The first place to do that in 2016 is online, Hanes explains. “I always ask my clients the million-dollar question: when I type your name into a search engine, what am I going to find?”
What Are the Key Lessons Learned Here?
“Attraction marketing is the key now. Nobody wants to be sold anymore,” Hanes explains. “If you can be that person who educates and advocates within a particular niche, you’ll win every time. You become a celebrity in your own circle of expertise. By taking care of the online basics—a profile and photo on LinkedIn.com, a social media presence, contributing articles and blog posts, appearing on podcasts—you begin to establish yourself as an authority.” One thing an authority often does is to write a book. Hanes and his team have created over 600 bestselling authors to date.
Connecting With T. Allen Hanes
Facebook : https://www.facebook.com/tracy.hanes1
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