985. Disseminating Spiritual Wisdom for Over 36 Years
“At night, I would edit audio recordings of live workshops with a big reel-to-reel machine, a razor blade and tape, and then my associate would develop the packaging and the catalog copy, which we would mail or hand out. That’s how we started growing the mail order business. But some of our customers brought the catalog to bookstores in their local towns and asked them if they would carry the recordings in the bookstore. Before you knew it, we were getting orders from bookstores. Then the bookstores said to us that the customers love the audio workshops, but the packaging is not really meant for bookstore display. So, we developed bookstore packaging, and then we expanded to Amazon, which far outgrew our direct mail business. We developed a world healing music division of the company, followed by offering instructional videos of spiritual practices. In 2001 we started publishing books and became a book publisher. Our other programs went from CD to downloadable media and all of them became available at Audible. We also developed online learning courses, and now we offer full certification programs that are combinations of in-person events with online learning. There’s been a very organic flowering or unfolding through all these different media over the years. And, it’s been 36 years now!”
Tami Simon is the founder of Sounds True, one of the world’s leading wisdom-based multimedia companies whose mission is to wake up the world. Sounds True publishes groundbreaking authors and teachers with topics ranging from mindfulness, neuroscience, psychology, trauma therapy and more. Tami also founded The Inner MBA, a collaborative effort between Sounds True, LinkedIn, Wisdom 2.0 and MindfulNYU to train the next generation of conscious business leaders by teaching them the inner skills required for success in today’s environment.
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