DNA from the start, but I also have never been the starving artist type either. I'm not the person who is compelled to write the great American novel or to have a need to have a creative outlet, so it's an interesting sort of place in which I find myself. I enjoy writing and I enjoy communicating, but I'm not an artist per se in the way that you would think of a poet as an artist.” Andrea Fryrear is the world's leading authority on agile marketing and a co-founder of AgileSherpas. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of “Death of a Marketer,” and an internationally sought-after speaker and trainer. She holds numerous Agile certifications, including Advanced Certified Scrum Product Owner (A-CSPO), ICAgile Certified Instructor, Certified Professional in Agile Marketing (ICP-MKG), Certified Scrum Master (CSM), Certified Agile Leader (CAL-1), Certified Scrum@Scale Practitioner, and Certified Professional in Agile Coaching (ICP-ACC). Nothing makes her happier than seeing a marketing team move from high stress to high performance.