1167. A Day in the Life: What's It Really Like to Be a Branding and Marketing Agency Expert?

“I applied to and started the TV program at Haslett High School near Lansing, Michigan and taught TV production there for 13 years. Then at age 38, I began telling my wife that I was not having as much fun at my job any more. This had been my only job. I wanted to do something bigger. I wanted to do something different but still creative. She encouraged me to go for it.

“I resigned from the school on a Friday and got an office at an incubator on Monday. In the beginning I had no idea what I was doing. But I did know that we needed to work on our brand and get our brand messaging out there, networking as much as we possibly could. We talked a lot about how important that creative piece is to our brand. Knowing that was a big help for us to figure out who we were early on.

“I still say this to my staff all the time: ‘I think we’re all creative here at Michigan Creative even if, for example, you wouldn’t want me doing your graphic design. But I love to write, I love to shoot videos. A lot of people don’t have that creative piece of their brain and we shouldn’t take our creative abilities for granted.’

“Now we’re also helping other companies establish who they are and how they go out into the world. As I think you know, in today’s world it’s more important than ever to establish a brand and brand message.”

Brian Town is an author, speaker, educator, and the founder of Michigan Creative, an award-winning branding and marketing agency specializing in web development, video, branding, and social media marketing, designed to help businesses systematize their lead generation and scale their profits.

As a fractional CEO, Brian works with dozens of clients who want to scale without building out an entire marketing department so that they can stay focused on their areas of expertise and serve their clients and customers.

In his forthcoming book, “The Lonely CEO”, Brian shares his insights and best strategies for avoiding resistance, solidifying your belief in yourself as the right person to run your company, and systematizing your marketing and hiring processes to grow and scale a sustainable business.