161. Be Persistent But Know When to Pivot
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Esther Kiss is the producer and host of the popular podcast Born to Influence: The Marketing Show, where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She has interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.
How Did You Start Using Your Talents?
“It’s my nature to connect people. I’ve been doing it my whole life. We started the podcast in December of 2013 as a business. Prior to that I was exclusively in marketing and business development for 15 years. Then I shifted towards public relations and podcasting, which is what I do now.
The Most Impactful Turning Point?
“Originally from Hungary, I met someone I thought was the love of my life at age 20 and moved to Malta. I got my start there, working with a hotel as a marketing manager. Over the next seven years, I learned business development with restaurants, real estate, trading and shipping companies.”
The Most Powerful Lessons Learned?
“There’s a fine line between being persistent and realizing something is just not working, and you have to pivot. This is what I’ve found in my life with many people I’ve worked with. It’s a little like a treasure hunt, going from clue to clue, getting feedback to see what’s working.”
Top Tools on Her Browser
iTunes.com and Stitcher.com – Podcast, Born to Influence: The Marketing Show
Trello.com, a web-based project management application
Connecting With Esther Kiss
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