14. Harnessing the Power of the Story for Clients
Julie Davis Salisbury
At The Bee Colony, founder Julie Salisbury helps clients unearth their unique story to blend communications with communities of support and engagement, creating social and cultural movements that support a purpose, belief or brand platform. Her work synthesizes traditional and emerging media to build brands with sustainable social currency.
How Did You Start Using Your Talents?
At age 26, I was working at an ad agency that was going downhill. Two clients leaving the agency offered to go with me if I set up shop. Despite never having started a firm, the story of The Little Engine That Could inspired me to take the leap.
The Most Impactful Turning Point?
I was inspired early on by the power of a good story, always knowing I would tell stories or help people unearth their own essential story. It’s fulfilling on so many levels. Every story is different, unique. The best stories have a great moral and inspire you to repeat them.
The Most Powerful Lessons Learned?
The way bees and beehives work inspires me. The bee colony is a metaphor for the kind of work I want to do. While the individual is paramount, the team working together with its “hive mind” is where the magic will happen. I know this is really how it works.
On Her Bookshelf
The Little Engine That Could, by Watty Piper
The Secret Garden, by Frances Hodgson Burnett
The Emperor’s New Clothes, by Hans Christian Andersen
Top Tools on Her Browser
“I’m a huge fan of social media such as Facebook, Instagram and Twitter.”
Connecting With Julie Davis Salisbury
Subscribe to the Podcast Free: