817. Passion for Writing Stories Let Him Create His Life Script
“I think it’s because traditionally all of us are taught: go to school, get good grades, get that nine to five life. Here in the U.S. we are conditioned to find that stability and consistency, myself included. And then when you go out and you do these things on your own…, well, it took me a long time to think of myself as an entrepreneur.”
Kirk Deis has been featured on Forbes and podcasts and radio shows throughout the United States. He is CEO and founder of two companies, Treehouse 51, a digital agency based in Newport Beach, California, and The Bug Squasher, a universal web app that helps you diagnose site issues.
How Did You Start Using Your Talents?
“Growing up, I’d make up stories. That was my thing. I was super creative, with a wild imagination and have always loved telling stories. Later on, I channeled my writing by studying screenwriting. I just loved it. Whether it was writing or listening to all kinds of music, or learning about advertising or marketing, I knew I had to be creative.”
The Most Impactful Turning Point?
Struggling at an insurance job that wasn’t satisfying, Kirk applied to some advertising agencies. One of them offered him a job that checked all the boxes: good pay, working with creative people. As he was about to accept it, a clear thought came to him. “Maybe I could create something like this for myself, bringing together other creative people from marketing and film.” His then-girlfriend, now his wife, was on-board. “She said I should just run with it, so I did!” That became his obsession, and he created Treehouse 51.
The Most Powerful Lessons Learned?
“Even when you follow your passion, there will be failure and hard work. Not everything will work out, so you’ve really got to want it. But when you find that spot, it’s not just a job. Treehouse 51 and The Bug Squasher are much more than jobs to me, they’re my babies. We’re fighting for a bigger cause. I don’t mind if it’s Saturday at 3 a.m. and I’m working, because it’s mine.”
Steps to Success from Kirk Deis
1. Feed your creativity by opening yourself to a variety of people, places and activities that stimulate you.
2. Pursue your passion first as a side gig as you accumulate resources to sustain you when you take it full-time.
3. Don’t be mindlessly lulled into following a path that is not for you. Stay clear about your goals throughout the temporary setbacks and delays.
Connecting With Kirk Deis
YouTube: https://youtube.com/channel/UC7sKQtwj1Dp6b0HxxLzTRyw – funny rap video about the Bug Squasher. Shows company’s marketing range.
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