868. A Day in the Life: What's It Really Like to Be a Book Publisher?
“I love handing the finished book over to somebody you know, I mean, it’s been their dream, maybe all their life, to write a book. Most of our clients are not writing a book on a whim. They’ve been thinking about writing a book for 5 years, 10 years, even 20 years. You’re really helping to make a dream come true for them.”
Rob Kosberg is a Wall Street Journal and USA Today Best Selling author and the founder of Best Seller Publishing. Through his trademarked Publish. Promote. Profit. program, Rob helps his clients to create their own professional, best-selling book (guaranteed) and then teaches them how to use that book to grow their income and impact via speaking engagements, free PR and media, and cutting-edge lead generation strategies. Rob’s latest book, Publish. Promote. Profit., was not only the number one business book on Amazon but also became a Best Seller on the USA Today and Wall Street Journal Best Sellers Lists. Rob has been featured on ABC, NBC, CBS, FOX and scores of other publications, podcasts and media.
The Most Impactful Turning Point?
I got my real estate license when I was 18 and my broker’s license at 19 in 1983. It came easily to me and I was in the Top 100 Agents in Florida while still in college. When the financial crisis hit in 2007 I owned a real estate and mortgage company and we were doing close to $100 million a year in transactions. Within a year our transactions fell to zero. I decided to pivot into financial services because with my experience I could help a lot of people in need. I asked a couple of experienced friends of mine what they would do if they were in my position of trying to reposition yourself in a brand new field. They each said the same thing: Write a book. I had zero experience and made a ton of mistakes, but I finished the book and it became number one on Amazon. That notoriety got me radio and TV interviews and speaking engagements and was the primary catalyst for relaunching my career. Nothing gives you credibility like a book does.
Ideas and Insights When Considering This Career Path
- Getting into the real estate field at the age of 18 taught me volumes about the basics of business from the ground up—obviously the financial and marketing sides, but of equal importance, the basics of how to listen to and connect with potential clients to understand their true needs and wants so that I could serve them better.
- When the financial crisis hit in 2007 I, like millions of other Americans, had to dig deeply within myself to discover the next best decision for me to relaunch my business and my life. Thankfully, I had the wise counsel of a couple of experienced business friends, who opened my eyes to the powerful impact that writing a book can have on your career.
- I advise anyone who is considering writing their first book to carefully examine their own personal motivation first. They must be honest about the serious investment that it’s going to demand both financially and personally. Yes, writing a book can change your business and your life—but you have to be serious about it.
- It gives me huge satisfaction to help turn a writer’s dream into reality by handing them their finished book. Then, I want them to be successful with their book, to make money with their book, so helping them create the strategy and plan to do that is equally gratifying.
On His Bookshelf
Connecting With Rob Kosberg
Free copy of his book “Publish. Promote. Profit.” from his website www.bestsellerpublishing.org.
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